The video for Britney Spears' second single Till The World Ends has finally premiered. The Ray Kay directed video features the Pop star in what appears to be an underground warehouse, dancing her life away with dozens of sweaty backup dancers, all while the world is coming to an end. Though the video is leaps and bounds better than the trash that was the Hold It Against Me video, I couldn't help but compare it to two specific "old Britney" videos:
As I watched Britney dance the night away in Till The World Ends, I was quickly reminded of these two videos. Not that it's a bad thing, it's not. It just felt like an updated version/tribute to some of her older videos, which I definitely enjoyed. On the Femme Fatale MTV special that aired this past weekend, Britney Spears said something that caught my attention, which was about the number of videos she's done to date and how at this point, she's more focused on enjoying it all as oppose to trying to "top" herself. Judging by the videos she's been recording since Blackout, I can definitely see that.
Nonetheless, while the new video isn't on the same level of the greatness that Slave 4 U or Boys are in, it is a step in the right direction, especially considering what her recent videos have looked like. The song is insanely catchy and different for her, which is something a lot of fans (and critics) are appreciating. She looks wonderful in the video and I like the grittiness of it all.
There were two versions of the video shot. Expect the other version to premiere shortly. Thoughts on the video?